Good replicable systems are the backbone of a successful training business. Having a system for each major area of your business is must. Without systems you have a job not a business, but what systems do you need? Here are the system categories we use to run our businesses.
Training Systems – This is typically the system we as trainers spend most of our time on. Developing and perfecting your training system is a lifelong journey that never ends. It’s always growing and changing, but still needs to documented along the way. The training system should be broken down into many other smaller systems like small group training systems, large group training systems, screening systems, corrective exercise systems, strength training systems, etc. The point is to make sure each aspect of your business is documented in order to make things clear for employees if you have them, but also yourself. The training systems are no exception. Just because you know it well doesn’t mean it shouldn’t be documented.
Nutrition System – Training is just one piece of the puzzle. We all know that nutrition plays a huge role in getting results, therefore having nutrition education in some way is a must. Regardless of whether you hire someone, meet with people yourself, or just guide them towards nutrition education, you should be doing something if you want what is best for your clients.
Lead Generation System – You can have the best training and nutrition systems in the world, but if know one knows about it, it’s pretty pointless. I recommend finding two or three ways to get leads and focus on those. Make sure you are always sticking to your lead generation system. Have a plan and follow it, just like you tell your clients.
Sales System – Once you get them in the door you have to get them to become clients to get them results. Having a step by step sales system is a must to make sure you are getting the most out of your sales system and not wasting the efforts of the lead generation system. I recommend the Fitness Sales Formula from Fitness Consulting Group for a done for you sales system that converts leads to clients almost every time.
Retention System – Your retention system could also be called a customer service system. This system should outline the things that you do on a regular basis to keep your clients happy.
Referral System – It’s imperative that the systems we have talked about above be great for the referral system to be great also. Referrals are the lifeblood of most fitness businesses, but you can’t just wait around for clients to refer people to you. You need to have a system of asking for referrals in many different ways, and you need to ask often. If this system if set up right and is working, you know you have a good business.
Employee Development System – Every system is an employee development system, but it’s also a good idea to have a system specific that addresses the education and complete development of your employees.
Personal Development System – You have to improve yourself to improve your business. Never let the business and focus on your clients take away from what you have to do for you. You can’t help others if you don’t help yourself, so remember to keep growing and stay stress free.
Those are the main systems that we document, but the list really could go on and on. There are many aspects of business and the more that you document the better your business will be. It may seem overwhelming, but just start documenting what you do each day and what your goals are with each area of your business and soon you will have rocking systems and a rocking business.